As Portugal bow out meekly at the hands of a less-than-inspirational Spain, it is an interesting juncture at which to reflect on the fortunes of the stars of Nike's "Write Your Future" advertising campaign which has been carpet-bombed onto our screens at half-times throughout the tournament:
Wayne "trailer-park" Rooney: more timid puppy than raging pit-bull, Rooney left the tournament without so much a shot on target. Sorry Wayne, better put on your best wife-beater --- the bearded caravan-dweller scenario now seems more likely than whipping Roger Federer at a ping-pong table.
Franck "quasimodo" Ribery: joins the rest of les bleus on the next economy-class flight for Charles de Gaulle. We have a good idea how he might console himself, but a word of advice seems in order: ask to see their carte d'identite up front, Frankie!
Ronaldinho: goofy didn't make the squad. Enough said.
Fabio "El Capitano" Cannavaro: following the Azzurri's tragi-comic exit in the group stages, don't expect to see him front-row at a Cabaret show anytime soon...
Cristiano "liquid engineering" Ronal-D'OH: he may have been to both "hot PLAY-ces" and "cold PLAY-ces", but his performance in this tournament was anything but well-oiled. Probably won't stop him dreaming about that statue though...
So, with that roll-call of failure, one can only imagine the advertising execs at Nike are less than thrilled at this point. They'll be hoping that their one remaining "star" from the campaign, Kaka, will be writing himself a brighter future with Brazil.
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